#1 Danger Sign You're Doing Your Marketing Wrong
There is a huge red flag that you’re marketing your business wrong that you may not even be aware of.
But truthfully? Having a social following isn’t as powerful as having an engaged email list.
When your course is ready to launch, or you’re introducing a new service, you’ll launch it to your email list- not necessarily your social following. Your email list will be what results in actual conversions!
Many business owners and entrepreneurs make the mistake of rushing to create a new service or digital product without thinking about who they will actually sell to.
I wouldn’t try it that way, otherwise, you might waste a lot of time, money, and resources only to make no money on your offers.
This isn’t just my opinion, it’s backed up by stats! Most of the sales you make online will come from your email list. On average, you can expect your email list to convert at 1-3%. In general, the warmer the audience, the more they’ll be engaged!
Now, if you don’t have an email list yet, or you want to grow yours substantially, there are 2 steps you should take to get started.
Create an irresistible lead magnet that delivers heaps of value to your audience in exchange for their email address. This can be an e-book, webinar, template, or even an infographic. Mention this lead magnet in all of your content, across social media, and more.
Once your lead magnet is completed and you’ve linked it to an automated email delivery system, it’s time for step 2.
Send regular content on topics that your audience is interested in.
Think of this as another stream of social media content. Your emails should nurture, entertain, inspire, and, most importantly, INFORM.
If you slide into their email inbox being too “salesy,” you’ll lose a subscriber as quickly as you gained one. Keep it value-focused!
Ready to go from idea to sold?
Download the free guide, The First 7 Steps to Create a Profitable Online Course