You already know how to get amazing results for your one-on-one clients from your coaching practice. You know that your framework, your process, your methodology works. You have experienced the power of the results and the transformation that you provide for your clients. You also know that it's time to level up. It’s time to learn how to turn your coaching into an online course.
It's great to help your clients one-on-one because you will experience firsthand, all the wonderful ways that your clients improve their lives and businesses. Yet, there are only 24 hours in a day, and there is only one of you. One of the best ways to scale your business to reach more people is by offering an online course. An online course is an asset that you create once and it pays off for you long term. It's that long term, recurring income that supports your business whether you choose to continue to work with one on one clients, or you just focus only on courses. The benefits of an online course are very powerful.
Here are three simple and powerful ways to turn what you do with your one-on-one clients into an online course.
Focus on the problem that your course will solve. Whether you are a weight loss coach or a relationship coach, people come to you with multiple problems to solve. It may mean that they want to lose 20 pounds. To get them there, you need to work on their food choices, exercise and mindset. Think about specifically what your course will solve in that scenario.
Will you go narrow and deep or wide and broad?
Those are two different types of courses. If you go narrow and deep, you will give that student a transformation because it's going all-in on a specific area. If you go wide and broad, it still offers great value for your clients because you’re giving them a course that covers each of those areas and how they can kickstart to the first level of working with you. One is not necessarily better than the other, it’s just that they solve different problems. That’s an example of getting clarity on what problem you want your course to solve. Be clear on what that problem is.
Solve a Problem
Once you know the problem your course is going to solve, it's a matter of getting clear on how your students will get there. What are the steps to achieve that result? These are your milestones. This is where you' are mapping out the framework on how you get results for your students because this is going to be your core content in the course.
Think of these as if you were building a house. If you've ever seen a house under construction, you will see contractors need to build the framework first. This is the main structural component of the house which then allows for everything else to be added in, from the drywall and hardwood floors, furniture, and everything else needed to build out your home. Your framework is the guide on how to get students to accomplish their success at the end.
Identify the Challenges
It's great when your students have all of your content, but often that's not enough. What are some of the barriers that may not even be recognizable to your students? They can stand in the way of their success. For example, if someone is teaching people how to run a business, one of the things that they may have to address is the mindset of a CEO or a business owner. Students may still have the mindset of working for corporate 9 to 5, which is very different from when you own your own business or enterprise. So make sure that you take into consideration any challenges that come up for your clients. They won’t be able to execute all the wonderful strategies provided in your course if you don’t address these challenges.
Before starting your online course creation, you want to follow these three steps. First, get clarity on the problem your course will solve. During this step, you will also decide if you're going narrow and deep on a topic, or if you are going broad and wide. Next, map out the process to help your students get results. And finally, identify the obstacles or challenges that stand in their way.
If you enjoyed this topic and would like more help in creating an online course that you can be proud of, download my free guide, 7 Steps to Turn Your Expertise into an Online Course.