How To Figure Out If There Is A Big Enough Market For Your Online Course
1. Search Engine Market Research
2. Amazon Market Research
Table of Contents - see what the book covers exactly and how it moves from one point to the next.
Reviews/Comments - Amazon can offer a wealth of insight into what actual readers liked and disliked about a particular book. This can show you where the gaps lie to ensure you meet the needs of your audience. Pay close attention to the three-star reviews, as they will offer better details regarding what worked and what didn’t.
3. Social Media Market Research
4. Ask Your Email List What They’d Like
5. Presell Your Course
The best way to make sure that your product will sell is to start asking people to buy it. Even though you don’t have a complete course to offer right now, you can deliver enough information to get people interested or at least to prove that they are. Here are a few tips to pre-selling a course that you’re still developing.
Create an Outline - chances are that you have an idea of what your course will cover. Use this as a template to create something tangible for your audience. Since you already know what they will learn, you can draft a pitch, as well as a price point based on value.
Build 25 Percent - you want to capitalize on your audience’s interest immediately, so you need to start with something. You don’t have to have a completed course yet, but you should have at least one or two pieces ready to go immediately. (For example, if you’re building an eight-week online course, you should have the first and second weeks complete.)
Test Your Promotional Materials - start small and then create a marketing campaign based on the initial responses. Reach out to your subscriber list and include a “Buy Now” button to see who will bite. Genuine interest is validated by how willing someone is to open their wallets for your course. It doesn’t get any better than that.
Bottom Line: Do Your Research
Ready to go from idea to sold?
Download the free guide, The First 7 Steps to Create a Profitable Online Course